Since October 2014, Christian Schlereth is holding the Professor position for the Chair of Digital Marketing at the WHU – Otto Beisheim School of Management. Prior to his position, he studied Information Systems at the Technische Universität Darmstadt, completed his dissertation at the Marketing Department of the Goethe University Frankfurt and held his Assistant Professor position on Marketing and Electronic Services from 2011 till 2014.
His research addresses practical issues related to managerial decision making in the context of digital services (e.g., cloud computing, freemium business models). Special emphasis is put on how to employ various price differentiation and preference elicitation techniques and determine optimal (e.g., profit maximizing) service settings. He also developed the survey software DISE, which has been used in over 100 studies by universities and companies across Europe, and which has a special focus on recently published, advanced stated-preference techniques (e.g., discrete choice experiments).