Andreas Hackethal is a Professor of Finance at Goethe University in Frankfurt, Germany, since 2008. From 2011 to 2015 he served as the Dean of the Faculty of Economics and Business Administration. Currently, he ist he Dean of Studies. His empirical research is on individual investment behavior, the role of financial advice and on financial innovations. His recent work appeared in the Review of Financial Studies and the Review of Finance. He is a member of the advisory council of the German Financial Supervisory Authority BAFIN and a member of the Exchange Experts Commission, which advises the German Federal Ministry of Finance. He won many teaching awards and was awarded the title “German Professor of the Year” by the student magazine unicum in 2010. He entertains a blog on financial literacy and produces edutainment videos together with the national newspaper FAZ.